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How to Choose Good Sunglasses For Women
By John Fragrant Stewart

Choosing a good pair of sunglasses if you're a woman can be really hard at times, because there is such a wide variety of women's sunglasses that you easily lose all overview. The easiest thing to do is to think exactly about what you suspect to get from your sunglasses and look in the right places accordingly.

Now women's sunglasses can be quite hard to choose since the many brands do not always provide high quality in their sunglasses for women, so it is important to know which brands really offer good materials that relate to the price you are willing to pay. After all, it is of course your choice if you want to spend $20 or $300 on a pair of sunglasses, but you don't want to pay $300 for what should be priced at $20, so you've got to know what it is they offer.

The most important aspects when buying sunglasses are, whether it be for women or for men, their protecting and their fashionable qualities:

First, sunglasses worn in sunny areas should always comply with the international standards and provide at least 100% UVA and UVB protection for your eyes so you can look around fearlessly and without squinting at everything. Polarization techniques can be used to make them filter out glare and very strong light points which could distract you or make you see less of the street you're driving on; although sunglasses are an indispensable fashion accessory they should provide this minimal comfort which they were initially invented to deliver. Good sunglasses should be made out of special materials which do not break easily; many people using them while doing sports do fall often and may break their glasses from time to time, and of course the ideal situation would be them not braking, but if they do you want to make sure that they don't break and leave shards of glass or plastic in your eyes and face. Many manufacturers provide such a good lens material that they do actually protect your eyes from projectiles and similar dangers, which can be an important advantage for a sportswomen.

Next, the fashion aspect is important, too, and with all the available models it can seem quite hard to pick: Good sunglasses can transform your whole face, as every glasses generally do to their owner. If you want to look sporty you will wear something with dynamic lines, a very modern look and great features. If you want to be classy however you will need to buy something more classic with straight lines and a simple design, usually something which doesn't look quite as modern and which gives you a 'pricier' look. Most major brands provide both types of glasses so once you found a brand that pleases you there should be an easy way to find a corresponding pair of women's sunglasses, especially if you're a little online surfing specialist who knows how to go to their website and have a look online at their different models.

This should e quite enough information for now, so I'm leaving you to considering these things a bit and choosing your type: sporty or classy? Later on we'll talk more specifically about key features of a good pair of women's sunglasses so you know what to buy. Just look at the other posts if you're in search of something or comment on this post to give me suggestions of what you would like to know more about.

John Stewart has a specialized website with reviews and guides about good sunglasses for women: Women's Sunglasses

Article Source: http://EzineArticles.com/?expert=John_Fragrant_Stewart

Thursday, December 30, 2010

Sunglass Displays & Sunglass Racks

Sunglass Displays & Sunglass Racks

Why care?
If you wish to sell sunglasses, then it could be as easy as buying Sunglass Racks and letting people decide, but while you’re at it you, should make the job even easier to the client. How can it be easier than looking and walking? That is actually the key; you should try to cut down on the amount of looking and walking the customer does.

Where should the sunglass displays go?
Depending on how you actually want to tackle the market, there are two different ways to deal with this issue.

If you place your sunglass racks facing the entry point of your store, then you hope that the customer was searching for sunglasses to begin with. Customers are more conscious of what they buy when entering a store than when they are leaving, with that mind, if you decide to go with this approach, you will attract customers that came to your store for sunglasses (among other things.) I would recommend this method if the prices of your sunglasses are higher than normal, as you will not attract as many impulsive buyers as the second approach.

The second key position is to place your sunglass display near the cash register. This method allows the customers to browse through your sunglasses while they wait in line; however, this tactic relies heavily on the fact that the customer is an impulsive buyer (he or she was not even thinking about buying a pair of sunglasses in the first place). With this method, you are less likely to sell an expensive pair of sunglass, but you will likely sell more pairs that the average customer will categorize as inexpensive.

What Kind of Sunglass Displays?
This is another issue that seems simple (and actually is) but which shouldn’t be neglected. Roaming through stores, we have all seen sunglass racks that are shaped like columns, and with an easy push, will rotate graciously for the consumer. This may sound simplistic, but this technique is quite beneficial. By allowing the rack to rotate, you allow the customer to quickly view different selections without actually asking them to move around. Since your customer is going to try on sunglasses, you might as well allow them to be motionless.

If you positioned your sunglasses near the cash register, then you may want to look at a different approach. In this scenario, we cannot stop the customer from moving, since he or she is most likely standing in line. For this application a waist-level small and very long rack will grab the attention of the customer throughout the time that they wait in line.

For Your Eyes
You should also use the subliminal technique used in grocery stores of showing off your best pairs of sunglasses (whether it be the most expensive one or the cheapest is up to you) on a rack that is at the same level as the customer’s eyes. This way, you will be sure that this particular item is the first one seen when the person walks into the store.

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